Atlantis, The Palm 'Reimagined' for 2020

Atlantis, The Palm, has raised the bar of its luxury offering with the relaunch of its Imperial Club service including a brand new 3,091 sqm lounge.

UPON COMPLETION of a three-year makeover, Atlantis, The Palm has reported record-breaking 2019 with an average occupancy of 90 per cent. This increase in visits is a result of strong footfall from top source markets as well as from diversified markets and is in line with the tourism strategy set out by Dubai Tourism (DTCM).

Significantly bookings from the UAE were up by 39 per cent, while Norway experienced a 24 per cent growth in bookings, China an increase of 16 per cent and Russia 14 per cent. Closer to home, bookings from Saudi Arabia surged by 25 per cent, while bookings from the rest of the resort’s top markets, including the UK, USA and India, remained robust.

“Ahead of Expo 2020 we undertook a programme that has updated our property with contemporary flair while staying true to the property’s iconic heritage. Revamped and revitalised, it has been stylishly upgraded, while still keeping the soul of Atlantis alive,” said Timothy Kelly, Executive Vice President and Managing Director, Atlantis Resorts and Residences. “We are maintaining our focus on customer needs and demands, and constantly evolving, ensuring that each and every experience is unique, with all our visitors making memories that last a lifetime,” he further added.  

Dubai welcomed 16.73 million visitors in 2019, with Atlantis, The Palm’s diversified portfolio ensuring that more than half a million of these visitors checked into the iconic resort. With next year’s Dubai Expo 2020 projected to attract 25 million visitors over a period of six months, more than 70 per cent of visitors will be coming from outside the UAE, which will have a significant effect on Dubai’s hospitality industry.

“With Dubai attracting more than 16 million tourists in 2019, more than half a million of these opted to stay at or visit  Atlantis, The Palm, which is testament to the hard work that has been put in to revitalise the resort. We fully expect the year ahead to be a buoyant one and we are looking forward to welcoming even more tourists in 2020,” said Timothy Kelly.

Atlantis, The Palm, has also raised the bar of its luxury offering with the relaunch of its Imperial Club service including a brand new 3,091 sqm lounge. The stunning new Imperial Club Lounge, located in the East Tower, sits over two floors and can accommodate Imperial Club guests for complimentary breakfast, afternoon tea and cocktails, and canapés over the course of a day.

In 2020 Atlantis Aquaventure plans to open a third tower. The expansion, which will include nine new attractions including the world’s longest waterslide, will make it one largest waterparks in the world.

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