By BW Hotelier

ACCORHOTELS HAS appointed Arif Patel as Vice President Sales, Marketing and Distribution for the India region.

An industry Sales and Marketing veteran, Arif brings to AccorHotels, over two decades of experience with leading brands that include ITC hotels and Oberoi hotels. Arif was most recently the Regional Director of Sales & Marketing, South Asia for Starwood Hotels & Resorts Worldwide. A proven leader, Arif brings with him a wealth of experience in Sales, Revenue, Digital and Social Media Marketing, Loyalty and Distribution Management, Branding and Strategic partnerships.

Speaking on his new appointment Arif Patel said, ’AccorHotels boasts of some of the most enviable and renowned hotel brands in the industry. I am pleased to be joining AccorHotels at an exciting time of growth in India with several of its leading initiatives such as digital transformation and innovative distribution strategy.

Jean Michel Cass-, Senior Vice President, Operations, AccorHotels India added, ’Arif’s in-depth knowledge and experience in leading the sales and marketing role with global brands make him an outstanding addition to our senior leadership team. We are confident that his leadership skills and expertise will be instrumental in the growth of AccorHotels in the region.’