Air Purifier Global Trends

The global air purifiers market is in the growing stage and is highly competitive


Latest data from WHO has been shocking in its analysis of air pollution. As per the report, 9 out of 10 people breathe air containing a high level of pollutants & 7 million people die globally due to various non-communicable diseases linked to air pollution. These indicators have established air purifiers as a necessary instrument to cut the impact of indoor air pollution on Humans. With deteriorating air quality across the globe and the growing awareness of the utility of air purifiers, the recent years have seen the growth of these products in the market.

Air purifiers eliminate dust, dust mites, mould, pet dander, odours, particles from smoke and cooking stoves and gaseous pollutants (vehicle exhaust, smoke and chemical fumes) from the indoor environment. People who suffer from respiratory problems or people who are sensitive to allergies could especially benefit from the use of air purifiers.

The global air purifiers market is in the growing stage and is highly competitive. Some of the leading players include Sharp, Honeywell International, Philips and Blue Air AB. The manufacturers are focusing on developing their distribution, marketing, and sales channels to improve their product reach. They are exploring the potential of selling the products online and through direct channels like department stores, supermarkets etc.

82% of the air purifiers market is dominated by High-Efficiency Particulate Air (HEPA) based air purifiers. Other technologies used are activated carbon, ion & ozone, electrostatic precipitator, photo plasma, thermodynamic sterilization (TSS), ultraviolet germicidal irradiation, polarized-media electronic air cleaners, photocatalytic oxidation (PCO) and titanium dioxide. Another area where improvements are being targeted is on making energy-efficient air purifiers that consume less power for environment protection.

On the other hand, ACTIVE Plasmacluster technology created by Sharp has become the most awarded, certified and trusted air purification technology that not only offers holistic cleaning of a variety of pollutants but also helps in reducing sick days and medication for respiratory symptoms.

Another approach to analyzing the market can be based on end-use like industrial, commercial, residential, and medical. The demand is anticipated to be highest in the business sector, particularly for the HVAC (Heating, ventilation, and air conditioning) industry. This dominance will continue due to the expansion in industrial activities in emerging economies. The residential sector is also expected to see development due to increased pollution and its awareness.

Consumers should base their buying decision based on factors such as the technology being implemented in the air purifier and its efficacy. The technology used along with criteria such as the size of the room and cost of maintaining the machine should determine its performance. Nowadays, purifiers are equipped with superfluous features such as WIFI, sensors and indicators. Consumers need to realize that the most important criteria to judge the effectiveness of air purifier is a gradual improvement of their overall health, rather than basing their judgment on sensors that malfunction with time and are able to provide only part readings.

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