Accor plans to launch new hotels in 2021

The hospitality industry, at the early stages of a global rebound will witness the opening on new hotels by Accor in 2021.

The year 2020 posed significant challenges for the world to deal with. Defeating the challenging times, Accor recently shared its plans to launch new hotels in 2021.

Speaking on the development, Agnes Roquefort, Global Chief Development Officer, Accor said, "As we are all too familiar, 2020 had a profound impact on our day-to-day lives and the hospitality industry as a whole; even so, the early stages of a global rebound will be material and significant. Despite the delays and temporary closures, we experienced due to the pandemic, we continued to experience sustained momentum across our development pipeline and are optimistic that the worldwide rollout of Covid-19 vaccines will lead to renewed trust in travel and a much greater sense of personal safety for the entire global population."

Accor's financial strength, network, and diverse portfolio of brands helped the company face the challenges of 2020. Its potential for development and model for organisation enabled the group to support its owners, developers, and partners.

Planning to launch more lifestyle hotels, the group expects to increase its number of hotels in the lifestyle category three times. Furthermore, presently Accor's lifestyle segment is responsible for approximately five per cent of its annual revenue. Simultaneously, the segment accounts for 25 per cent of Accor's development pipeline by value.

The recent collaboration with Ennismore is estimated to close in Q2 2021. This will open the doors to new properties like Mondrian Shoreditch London; JO&JOE Vienna Westbahnhof; SO/ Sotogrande Resort & Spa; SLS Dubai and 25hours Dubai.

In 2021, Accor aims to expand its portfolio of luxury hotels with the Banyan Tree Doha in Qatar. At the same time, the group will initiate hotels' opening under the brand Raffles in Udaipur and Jeddah. Fairmont will launch the Fairmont Century Plaza in Los Angeles. Also, it will launch Fairmont Windsor in England; and Carton House in Dublin. Fairmont Ramla Riyadh, Fairmont Ambassador Seoul, and Fairmont Taghazout Bay will be launched in Morocco. Sofitel will open in Seoul, Hangzhou, and Adelaide.

The group's brands for conversion opportunities have hotels like, The House of Originals (Luxury), MGallery (Upper Premium), Mövenpick (Premium), Grand Mercure (Premium), Mercure (Midscale), ibis Styles (Economy) and greet (Budget).

These seven brands amount to 43 per cent of Accor's scheduled openings within the next five years. The group's properties will be upholding its promise of 'ALLSAFE' hygiene and cleanliness to provide a secured stay to their guests.

Further launches schedule for Europe are, Pullman Tbilisi, Georgia; Angsana Corfu; Pompei Habita 79 – Mgallery; 25hours Hotel Piazza San Paolino, Florence; Mama Shelter Rome; greet Bordeaux Aéroport; greet Rennes Pacé; Mama Shelter - Mama Paris Litwin; Novotel Megève Mont Blanc; JO&JOE Buzenval; TRIBE Carcassone; TRIBE Le Touquet.

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