The Sustainable Hospitality Alliance helps in enabling the wider industry with leading hospitality companies and strategic partners to operate responsibly and grow sustainably.

Accor joined the Sustainable Hospitality Alliance, a global organisation that brings together engaged hospitality companies, and uses the industry’s collective power to address and tackle key challenges affecting the planet and its people. The announcement was made during, Hard Talk with Sébastien Bazin ‘Sustainable hospitality challenge’, held at the Arabian & African Hospitality Investment Conference.

The Sustainable Hospitality Alliance drives collaborative action and develops free practical resources and programmes to enable the wider industry with leading hospitality companies and strategic partners to operate responsibly and grow sustainably. They innovate and look for new areas of improvement. 

“Sustainability and social responsibility are essential to our business. As a global hospitality group, we have a responsibility that goes far beyond our impacts and it’s our role to shape the future of travel and take care of our planet and the communities in which we operate. We believe working together as an industry on sustainability makes us stronger and is the most effective way in finding new ways to contributing positively to the environment and the local communities globally. We are joining Sustainable Hospitality Alliance with an open and collaborative mindset and look forward to working with the other leaders in the industry to drive the pace of change,” said Sébastien Bazin, Chairman and CEO, Accor.

The Alliances’ members make up 25 percent of the global hotel industry by room and include 14 world-leading hotel companies including Hilton, Hyatt, IHG Hotels & Resorts, Marriott International, and Radisson Hotel Group.

“We are delighted to welcome Accor to our membership. The Group’s expertise and commitment towards sustainability will make a valuable addition to the best practices of our existing members. We look forward to collaborating with them on the leading global issues to ensure that the hospitality industry is striving for a lasting positive impact on our planet and its people,” said Madhu Rajesh, CEO, Sustainable Hospitality Alliance.