51 % Travellers Face Difficulty to Find Mid-Market Hotel in India: Reports
IHG and SAMHI conduct an exclusive survey into road warriors’ travel considerations across top 5 metros. The survey was conducted by Nielsen India in Delhi, Mumbai, Bengaluru, Chennai and Hyderabad with 25-44-year-old respondents who travel largely for business across India.
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INTERCONTINENTAL HOTELS Group (IHG) announced the results of a survey conducted in conjunction with SAMHI Pvt. Ltd. to understand the challenges and considerations of road warriors in India today. The survey was conducted by Nielsen India in Delhi, Mumbai, Bengaluru, Chennai and Hyderabad with 25-44 year old respondents who travel largely for business across India.
The survey concludes that finding a hotel in the right location is one of the most challenging aspects of planning their trips. This challenge is further highlighted by the respondents when ranking the most important attributes when booking a hotel for the trip. 29 percent of respondents ranked ‘location of the hotel’ as the most important attribute to feel confident to succeed while on a business trip.
The next most important attribute was ‘comfort of the stay’ ranked in second place with 18% of respondents selecting it as the most important consideration for booking their hotel. Both attributes were ranked amongst 12 attributes in total including price and amenities.
Vivek Bhalla, Regional Vice President, South West Asia, IHG commented on the survey, “All our market studies to date have shown that location is a key consideration for travellers in the mid-market segment. This survey confirms the same from a consumers’ perspective.”
He continued, “Location has also been a pivotal element of our partnership with SAMHI as each of the 14 hotels in the Holiday Inn Express portfolio is located in a highly accessible, commercialized area which allows for convenient transportation, business services and great dining options. Guests staying at a Holiday Inn Express hotel can rest assured that their stay will make them ‘More Than Ready’ for their travel mission.”
Ashish Jakhanwala, CEO and Founder, SAMHI Pvt. Ltd. commented, “We are thrilled to find that both location of the hotel and comfort of stay have ranked so highly in this survey. We have been working in partnership with IHG to differentiate the Holiday Inn Express brand in India. Our portfolio of 14 hotels have been designed to provide an enhanced product, design and service culture that appeals to the savvy, hip and cool Indian traveller who is aspiring for success.”
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