2015 Likely to be a Challenging Year

By TV Narasimhan

TV Narasimhan USETODAY’S COMMERCIAL kitchen is designed with the mind-set to provide unique experience and be attractive to customers. A lot of thought and planning goes into the modern, new-age, ergonomically designed kitchen. With international standards becoming the norm, we are seeing more interest and focus around semi or fully-automated equipment in kitchens, to help improve quality and consistency of product output, and increase efficiency.

We are witnessing more and more show kitchens in new constructions or redesigns made in India. This trend is now seen not just with international hotel brands, but among local hotel chains that are either building new kitchen or upgrading existing kitchen. Needless to say, customers look at companies like Electrolux to support them in equipment selection.

Electrolux’s Thermaline and XP range, Banqueting System with Combi Ovens & Blast Chiller, Braising Pans and Kettles support banqueting kitchens as well as commissaries and best for the unique show kitchen experience. We have a wide range of high quality cooking mono-blocks, such as, The Molteni Collection and Thermaline M2M range. Every block is designed according to the customer’s needs and preferences.

In 2013, we launched the new Thermaline, Electrolux’s Swiss-made premium horizontal cooking range, manufactured in the ultramodern facility in Sursee, Switzerland. Last year saw the launch of the new compact rack type dishwasher developed for Asia which is perfect for high productivity kitchens in hotels and restaurants where space is at a premium. Similarly this year, we have introduced the new Electrolux E-flex glass washers, easier, safer, and better glass washer which is ideal for bars, pubs and caf-s. This most recent addition to our line of dishwashers, will offer total solutions tailored to a customers’ unique needs and business requirements at competitive prices.

Electrolux Professional gives support to any business with its network of specialists--from selecting the correct machine, installation and education to comprehensive after-sales process with maintenance and care.

The hospitality business currently contributes to the majority of our business in India. Other sectors that are poised for growth and are gathering important investments are international and domestic quick service restaurants, chains and casual dining full service restaurants, health care, staff canteens, catering companies and airports.

In terms of the future, since the market is being affected by internal and external negative factors, 2015 is likely to be a challenging year. Thanks to our wide range of products, we are able to supply to different markets, and we will continue to focus on our target areas for the food service equipment.

TV Narasimhan is-Interim Country Manager, Electrolux Professional India.


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