'Vivaah at Novotel' for the contemporary virtual weddings
The concept has been crafted, designed, and conceptualized especially to bring you closer to your loved ones even with restrictions on the special day
Weddings are considered as the one of the most important day in one’s life. Marriages are a special time for celebrations, and these are the moments that become precious memories. India is known for its grand wedding ceremonies and to make it more special and exclusive; Novotel has introduced Vivaah at Novotel. Leveraging its 20 properties across 15 gateway cities across India, Novotel is providing its guests an opportunity to connect with all their relatives and friends to join in for both physical and virtual celebrations, while maintaining social distancing norms.
With 'Vivaah at Novotel', guests get to select a host hotel in any city as the wedding venue. To bring the couple’s dear ones closer to them on their wedding, the host hotel extends the web telecast of the wedding to their relatives and friends present in different cities. The host family of the wedding gets a chance to share every moment of the wedding with their loved ones in real time - the joy of togetherness, the singing and dancing during the Baraat, the rituals, the ceremonies, even from miles apart.
Puneet Dhawan, Senior VP Operations, Accor India and South Asia said, “We are fuelling our resources with digital innovations and entering into this new segment of virtual weddings to make our guest’s day special in the current times. Novotel is one of our most popular brands in India with 20 properties across the nation. With 'Vivaah at Novotel' we strive to fulfil all our guests’ needs and demands with our dynamic hospitality services.”
Kerrie Hannaford, VP, Commercial, Accor India and South Asia said, “We understand emotions and expectations of our patrons from wedding celebrations. 'Vivaah at Novotel' provides guests an opportunity to choose from a range of options and design their dream wedding. Our teams are working continuously to help and assist them to make these celebrations more joyous. With our ALLSAFE label’s strict safety and hygiene protocols guests can be rest assured and enjoy their moment.”
The two distinctive features of this initiative are Dawat by Novotel and Shagun by Novotel for food and gift hampers respectively which are the two integral parts of any Indian wedding.
With Dawat by Novotel, the guests attending the virtual wedding based out of key cities with a Novotel property will have the same culinary experience delivered at their home, which is served at the host hotel. This way even if physically they are in different cities, they will be able to enjoy the same delicacies as served at the wedding. If a particular town other than the host city has a substantial number of guests, Novotel also provides an option to book a banquet in that particular city, which will also project the wedding on a big screen. The same food and beverage services will be provided at the hotel, which are being served at the host property.
Another aspect of this initiative is Shagun by Novotel, through which Novotel hotels in different cities help guests in delivering selected gift hampers to their relatives and friends. Guests can choose these hampers from plethora of options starting from Royale priced at INR 4000, Luxe package at INR 3000, Prestige hamper at INR 2000 and Premium at INR 1000.
'Vivaah at Novotel' bestows multiple packages, be it a grand luxurious wedding or an intimate wedding. In all these packages, the host hotel will be hosting 50, 100 or 200 people (as per the local government guidelines) at the hotel. Each package also comes along with a special wedding gift from Novotel for the couple on a minimum spend.
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