Interviews Articles

New Brand Identity and Integrated Marketing Campaign by Choice Hotels

CHOICE HOTELS International, Inc has introduced a new identity that is rolling out worldwide. The refreshed brand positioning and new identity builds off of Choice Hotels' 75 year legacy as a gateway to a portfolio of brands. It also reflects the new direction and growth of the company as it realizes opportunities with business travelers across the portfolio, particularly in the upscale segment, and among millennials.

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Viiking Ventures acquires marketing and distribution of Goa’s King’s Beer

IN ORDER to get beer lovers across the country to get taste of Goa’s famous King’s Beer, Viiking Ventures has acquired the marketing and distribution rights for the beverage across the country. As of now, the drink is available only in Goa, though the plan is to make is available throughout India in a phased manner.

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